


<p>Head out with your OMAMORI! A fusion of traditional Japanese OMAMORI and POP culture. Introducing “SPIRIT OMAMORI,” the spiritual charm for a new era.</p>
Featured Collection

Concept
Carry Japan’s omamori culture with you!
Since the dawn of time, people in Japan have carried OMAMORI
close to their hearts, filled with their prayers. Today,
those wishes have evolved to be as diverse as we are.
Heading out with an OMAMORI you love, dedicated to your own personal goals.
“SPIRIT OMAMORI” is the next-generation way to carry your luck.
Put your hopes and dreams into your favorite character, and take them with you on every adventure!
ABOUT
ARTISTS

MINORI CHIGUSA
A manga artist and illustrator known for her transparent color palette and delicate emotional expression. In addition to creating manga works such as Shino and Koi and Koutsugou Semi-Friend, she works across a wide range of fields, including light novel illustrations, character design, and corporate collaborations. Her activities span various cultural scenes, including collaborations with Don Quijote, participation in the Bocchi the Rock! anthology, and visual production for VTubers and racing teams. Her work is characterized by soft, atmospheric visuals and charming characters that carry subtle emotional depth.
HOKKYOKU MAG
A Japanese illustrator based in Osaka.
Working under the theme of “cute and quirky,”
she creates illustrations featuring animals,
relaxed and slightly mysterious motifs,
retro shopping streets, and quiet back alleys.
Her work spans a wide range of visual fields, including book cover art and illustrations,
collaborations with apparel brands, advertising, video, and digital content.
Her style is characterized by nostalgic colors and humorous, heartwarming character expressions.
With a unique worldview that is both cute and slightly strange, she continues to attract many fans.

OISHII SAME
An illustrator who creates translucent, refreshing images of girls under the theme of “freshness.”
She began her activities mainly on Twitter around 2018 and has since worked across a wide range of visual fields, including MV illustrations, CD jacket artwork, book cover art, and character design. Her work is characterized by light colors, a vivid sense of freshness, and character expressions that leave a lasting impression on viewers.
With a style that resonates strongly with music, fashion, and culture,
she has created works for projects such as ZANIO, THE BINARY, and LINE Timeline.

GIRLS POP MAGIC
An illustrator based in Tokyo.
Her work is defined by a culture-driven visual style, featuring pop and vivid color palettes and girls with a slightly edgy, cute, and sexy attitude. Blending influences from fashion, street culture, and Y2K aesthetics, she has expanded her activities beyond illustration, including apparel goods, merchandise, and pop-up stores.
With bold coloring, distinctive character design, and catchy, addictive visual expression, she continues to attract attention from culture scenes both in Japan and overseas.
A new form of omamori, made to be part of your everyday life.
SPIRIT OMAMORI, where Japanese pop culture meets tradition, will continue to release new collaborations with a wide range of Japanese anime, manga, games, and illustrators!
What are your favorite titles or creators?
What kind of content would you like to see turned into OMAMORI?
Follow SPIRIT OMAMORI on social media and let us know in the comments or by DM.
We’ll keep bringing POP OMAMORI into your everyday life!












