<p>Head out with your OMAMORI! A fusion of traditional Japanese OMAMORI and POP culture. Introducing “SPIRIT OMAMORI,” the spiritual charm for a new era.</p>

Concept

Carry Japan’s omamori culture with you!

Since the dawn of time, people in Japan have carried OMAMORI
close to their hearts, filled with their prayers. Today,
those wishes have evolved to be as diverse as we are.
Heading out with an OMAMORI you love, dedicated to your own personal goals.
“SPIRIT OMAMORI” is the next-generation way to carry your luck.
Put your hopes and dreams into your favorite character, and take them with you on every adventure!

Illustrator SERIES

MINORI CHIGUSA

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HOKKYOKU MAG

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OISHII SAME

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GIRLS POP MAGIC

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ABOUT

ARTISTS

MINORI CHIGUSA

A manga artist and illustrator known for her transparent color palette and delicate emotional expression. In addition to creating manga works such as Shino and Koi and Koutsugou Semi-Friend, she works across a wide range of fields, including light novel illustrations, character design, and corporate collaborations. Her activities span various cultural scenes, including collaborations with Don Quijote, participation in the Bocchi the Rock! anthology, and visual production for VTubers and racing teams. Her work is characterized by soft, atmospheric visuals and charming characters that carry subtle emotional depth.

A new form of omamori, made to be part of your everyday life.

SPIRIT OMAMORI, where Japanese pop culture meets tradition, will continue to release new collaborations with a wide range of Japanese anime, manga, games, and illustrators!
What are your favorite titles or creators?
What kind of content would you like to see turned into OMAMORI?
Follow SPIRIT OMAMORI on social media and let us know in the comments or by DM.
We’ll keep bringing POP OMAMORI into your everyday life!