A new charm called "SPIRIT OMAMORI" that merges Japan's traditional "OMAMORI" with modern pop culture.
Born as an item you can easily enjoy in fashion and culture while showcasing the unique charm of amulet shapes and embroidery.
Attach it to bags or pouches, or pair it with your favorite items.
A Japanese-made KAWAII charm that lets you carry your wishes and thoughts close, while also adding to your daily styling.
Illustrator Series (Limited Edition)
This time, we’re launching a collaboration series with 4 popular illustrators.
Minori Chigusa / Hokkyoku Magu / Oishii Same / Girls Pop Magic
Each illustrator’s unique worldview is expressed through the amulet’s shape and embroidery.
Not only the charm of characters and motifs, but the unique three-dimensionality and texture of embroidery are key points.
Just attaching it to everyday bags or pouches adds a special touch to your usual items.
This is a limited-quantity release, so be sure to check out the designs you like as soon as possible.
Making TOKYO KAWAII more accessible.
"SPIRIT OMAMORI" doesn't directly replicate traditional omamori; instead, it aims to be a new form that you can enjoy in modern fashion and culture.
It’s perfect not only to choose for yourself, but also as a small gift for someone special, or for those looking for items with a Japanese feel.
Find your favorite design and enjoy "OMAMORI" in your own unique style.
